Bremerhaven. (bm) Mondelēz recently piloted a consumer-centric supply chain transparency project in France, using blockchain technology to allow «LU» biscuit consumers to trace the journey of wheat from field to shelf. Now the company announces a similar program for the «Triscuit» brand in North America. Consumers can discover the journey of the wheat baked into some of their crackers from a coop of farmers’ fields in the thumb of Michigan to where the product is made. Both programs were created in partnership with Connecting Food, a supply chain transparency platform powered by blockchain, to provide third-party traceability advisement and technology services. Other topics of the week:
- General Mills: Reports Fiscal Q4 and FY-2021 Results [US] Fri 07-02
- Ampex Brands: Acquires Au Bon Pain from Panera Bread [US] Fri 07-02
- Crown Bakeries: announces acquisition of Bagel Boy [US] Fri 07-02
- Krispy Kreme: Announces Pricing of Initial Public Offering [US] Fri 07-02
- AAK: plans to close bakery fats plant in Belgium [SE] Thu 07-01
- Papa John’s International: Expands Into Germany [US] Thu 07-01
- Frill Holding: completes name change to Fuud AB [SE] Thu 07-01
- TreeHouse: Appoints EVP General Counsel and Corporate Secretary [US] Thu 07-01
- Netherlands: Orkla ASA acquires New York Pizza [NO] Wed 06-30
- Sweden: Who will be Pastry Chef of the Year 2021? [SE] Wed 06-30
- FMT: Launches World’s First Industrial Cultured Meat Facility [IL] Tue 06-29
- Barry Callebaut: to acquire ECC Chocolate Company in Belgium [CH] Tue 06-29
- Mondelēz: about consumer-centric supply chain transparency [US] Mon 06-28
- Wendy’s: intends to expand in the Central Asia Region [US] Mon 06-28
- Capriotti’s: announces «Remarkable Growth» in Q2-2021 [US] Sat 06-26
- LiveKindly: launches two new flagship brands in China [US] Sat 06-26