Mittwoch, 6. Dezember 2023

Global Industry: Smart speakers generate less enthusiasm

Bremerhaven. (bm) Today’s shoppers have a growing digital toolkit for researching and buying – and they are developing clear favorites among the options at their disposal. New insights from GfK’s «FutureBuy» show that augmented reality (AR) and subscription services are among the offerings creating enthusiasm among shoppers. Smart speakers, on the other hand, seem to be lagging when it comes to their perceived value as shopping tools. Other topics of the week: