Bremerhaven. (bm) Mondelez International announced the launch of the SnackFutures Innovation Hub in Germany. SnackFutures aims to develop innovative snacking solutions and business models that are outside the company’s core business. After a successful launch in the USA and Australia last year, SnackFutures will now be rolled out in Europe in Germany. The focus areas of SnackFutures are Well-being (snacks and ingredients for well-being), Premium (high-quality snacks and ingredients) and digital platforms and capabilities. Mondelēz is aiming for SnackFutures to contribute USD 100 million to global sales growth by 2022. Other topics:
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