Montag, 4. Dezember 2023

Global Industry: McDonald’s to Acquire Dynamic Yield

Bremerhaven. (bm) McDonald’s Corporation and Dynamic Yield Limited announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth, the company said in its statement. Other topics of the week: